Meet Spock.com, a free people search engine. :) How does it work? The short version: like a normal search engine only you search for people :) The long version:
You can search for people by name, e-mail address, tag, location, age, and gender. For example, if you are looking for information on a particular person, you can type in his/her name and/or specify the other search parameters, such as location and gender. Alternatively, you can also type in the search term such as democrat or republican which will then give you the top results on Spock for those tags. Results are ordered by number of votes, source of search results, completeness of search results, and several other factors.
You can search for a specific person, be it a celebrity of one of the people you know, in which case the results will look like this:
(only with a lot more details),
or you can look for certain categories of people (hot babes anyone? :P), and you'll be taken to a list like this:
While this is an useful thing in itself, for example when you want to find more info on a favorite celebrity or to find a group of people with similar interests to your own, this isn't what I found most interesting about Spock.
My favorite feature of the site is the fact that it offers you the possibility to have a word in shaping your brand - the way others see you on the web. By creating an account with them and filling in some details about yourself (whatever you want people to know about you, be it "hot babe" or "brilliant programmer") you'll get an "about me" page that you can show around and promote, and that will also appear in the Google searches of people wanting to know about you. Spock also knows to add on your page the web pages related to you (your Hi5 profile, your MySpace profile, etc.). You can also add stuff to your profile yourself, for example more websites or related news, everything you need to put yourself into a good light.
There are a lot of ways you can put Spock to good use. You can vote on any information you find in your searches, you can add tags, pictures, etc. to the search results, you can keep in touch with your long lost friends by following their profiles and so on. And all this for free!
Click here to visit Spock - start searching or start shaping you online image. :)